Apple stories
Founded as Apple Computer Company in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, Apple Inc. is the world's largest technology provider when it comes to revenue and market capitalisation.
What started as a project to build an 8-bit desktop computer has since grown into an extensive, worldwide portfolio of products, ranging from laptops and smartphones to smartwatches and listening devices.
It was also the first publicly traded U.S. company to be valued at over USD$1 trillion in August 2018, then $2 trillion in August 2020, and most recently $3 trillion in January 2022.
iPadOS 26 brings new windowing, Apple Intelligence, creative tools
5 days ago
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data privacy
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ai
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software development
Apple unveils iPadOS 26, featuring a new windowing system, enhanced Apple Intelligence, revamped design, and improved tools for creative and productivity workflows.
Apple launches visionOS 26 update with new spatial features
5 days ago
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martech
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personalisation
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cdp
Apple has previewed visionOS 26, introducing new spatial widgets, shared experiences, AI-powered photo scenes, and enhanced personalisation for Apple Vision Pro users.
Apple unveils macOS Tahoe 26 with new design & AI features
5 days ago
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gaming
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digital entertainment
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api
Apple launches macOS Tahoe 26, featuring a sleek new design, enhanced Continuity, smarter Spotlight, and expanded AI tools for a seamless Mac experience.
Apple unveils watchOS 26 with new design & smart features
5 days ago
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wearables
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personal computing devices
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apple
Apple unveils watchOS 26 with a fresh Liquid Glass design, Workout Buddy and smarter features for a personalised, motivating Apple Watch experience.
Apple unveils Liquid Glass design for unified software update
5 days ago
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martech
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personalisation
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cdp
Apple unveils its Liquid Glass design, a translucent interface material to unify software across iOS, macOS, watchOS, iPadOS, and tvOS with dynamic visuals.
Apple unveils design overhaul & new AI tools for developers
5 days ago
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smartphones
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llms
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ai
Apple has unveiled Liquid Glass design and AI-powered developer tools across its platforms, including Xcode 26 and a new Foundation Models framework.
Apple expands Apple Intelligence with developer access & new AI
5 days ago
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smartphones
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wearables
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data privacy
Apple expands Apple Intelligence with new AI features and developer access to on-device models, enhancing privacy and offline capabilities across its devices.
Apple unveils iOS 26 with Liquid Glass, smarter features & redesign
5 days ago
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gaming
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digital entertainment
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data privacy
Apple unveils iOS 26 with a Liquid Glass design, smarter Apple Intelligence, and updates to CarPlay, Wallet, Messages, and core apps. Free from iPhone 11.
Experts warn of surge in Google, Apple, Microsoft breaches
Last month
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cloud security
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phishing
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physical security
Experts warn of a rise in Chrome extension attacks and a breach exposing 184 million stolen log-ins, highlighting urgent cybersecurity risks worldwide.
Temu joins global council to step up fight against online fakes
Last month
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payment technologies
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personal computing devices
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apple
Temu has joined the International Anti-Counterfeiting Coalition's Marketplace Advisory Council to strengthen efforts against online counterfeit goods.
StarHub unveils lifestyle-inspired flagship shop at Paragon
Last month
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smartphones
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cx
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martech
StarHub has launched a lifestyle-themed flagship store at Paragon, Orchard Road, offering a relaxed tech experience with exclusive offers for its 25th anniversary.
Hands-on Review: MacBook Air M4 - Apple’s lightest laptop gets smarter
Last month
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cleantech
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personal computing devices
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apple
Apple's MacBook Air M4 offers a slimmer, smarter 2025 upgrade with up to 18 hours battery, new sky blue finish, and powerful M4 chip enhancements.
Apple unveils major accessibility updates across its platforms
Last month
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smartphones
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wearables
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personal computing devices
Apple will launch new accessibility features this year, including Accessibility Nutrition Labels, a Mac Magnifier app, Braille Access and an Accessibility Reader.
Apple unveils new accessibility features & nutrition labels
Last month
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smartphones
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wearables
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personal computing devices
Apple will launch new accessibility features, including Magnifier for Mac, which enhances device use for people with disabilities, later this year.
AI-focused marketing risks eroding trust, says new research
Last month
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cx
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martech
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genai
New study finds consumers trust companies more when they promote human expertise over AI, especially in personalised services like healthcare and luxury goods.
Half of consumers trust brands more when using passkeys
Wed, 30th Apr 2025
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gaming
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surveillance
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biometrics
Nearly half of consumers would trust brands more using passkeys instead of passwords, with 56% of 25-34-year-olds supporting the shift, says Thales study.
Marketers embrace privacy, with 50% of users opting into tracking
Mon, 28th Apr 2025
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martech
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data privacy
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personal computing devices
Global user opt-in for app tracking reaches 50%, with iOS ad spend up 26% as marketers embrace privacy-focused strategies post-Apple's ATT rollout.
Edinburgh AI Accelerator 2025 opens to global tech scaleups
Wed, 23rd Apr 2025
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ai
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personal computing devices
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apple
The University of Edinburgh has opened applications for its AI Accelerator 2025, a six-month programme supporting global AI scaleups to boost growth and investment.
Australian investors seize US volatility as trading soars
Tue, 22nd Apr 2025
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cartech
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digital entertainment
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personal computing devices
Australian investors are capitalising on recent US market volatility, boosting trading volumes via Tiger Brokers amid sharp S&P 500 dips and tariff-driven swings.
Australian firms move to passkeys as cyber threats bypass MFA
Thu, 17th Apr 2025
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ransomware
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mfa
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phishing
Australian organisations face rising cyber threats bypassing MFA, prompting a shift to passwordless authentication and a AUD $288.1 million government security boost.